sunrise in the oven
sunrise in the oven
Honouring the heritage of baking, shaping the tastes of today.
At FRED, timeless heritage techniques meet a modern London perspective. Each bake is guided by precision, balance and contemporary intent, bringing timeless craft into today.
Discover what's baking
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explore our menu
Bakes with a Story
FRED reinterprets classic timeless heritage techniques through bold, modern flavors. A seasonally evolving kitchen presents considered creations, paired with a curated selection of drinks for every moment of the day. It's where every morning starts with a smile and the rest of the day takes its cue.
From oven to table
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view our products